The NSW Police are calling for motorists to slow down and take care on regional roads as they launch a four-day operation targeting rural road trauma across the Western Region.
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Operation Trance will start on Thursday, February 4 and end Monday, February 8.
Western Region Highway Patrol resources will be assisted by metropolitan police as they saturate major roadways and backroads around towns in the Western Region.
Police officers will be conducting random breath and drug tests across the four days as the police operation targets unsafe behaviour in and around regional outlets.
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North West Region Traffic Coordinator, Sergeant Kelly Wixx, said road trauma had a significant impact on communities across the Western Region, with two thirds of all fatalities occurring in rural areas in NSW.
This operation is not just a targeted traffic operation but a high-saturation crime prevention and disruption strategy," Sergeant Wixx said.
"We are using our specialist skills in traffic enforcement to detect and prosecute high risk offenders on our roads, but we are an additional policing resource focused on ensuring all offenders are being targeted and prosecuted across all crime categories to make our rural communities safer."
Sergeant Wixx said that 44 motorists died on regional NSW roads last year, an alarming figure which she hopes to see reduce this year through initiatives such as Operation Trance.
"Having a high visibility presence on our roads provides an immediate check for drivers to moderate their behaviour and comply with the road rules; we want people to get where they need to be safely," she said.
Sergeant Wixx said motorists need to take responsibility when in control of vehicles, comply with road rules and be alert and aware in order to make good decisions.
"This means showing patience with other drivers, staying off your phone and ensuring everyone in your vehicle is wearing a seatbelt,".
"We all share the road, so we are all responsible for safety and compliance."