Black Tambourine in Brisbane Street will have a yellow tinge when the city wakes to its first Dubbo Cares Day on Wednesday.
It will be among a host of businesses and organisations supporting the public launch of a new mental health and suicide-prevention campaign by exhibiting the colour that symbolises hope.
Tradies in Sight, the Rural Adversity Mental Health Program (RAMHP) and Lifeline Central West have instigated the campaign which seeks to encourage community members to have "real conversations" every day, and obtain help when needed.
A tradie and regular customer of the popular Black Tambourine mentioned the campaign to owner Henry D'Oliveiro who immediately identified a "good cause".
Mr D'Oliveiro knows men "tend to hide a lot of things and not accept help sometimes".
"It's important to.. let them know that they can reach out to people if they ever feel despair or just need someone to talk to," he said.
Macquarie Home Stay and Kennards Hire Dubbo are also keen to take part in Dubbo Cares Day.
The patient accommodation facility's managing director Rod Crowfoot said the theme of the day was "what we do regularly".
"People are coming to stay sometimes in difficult circumstances, so making sure they are supported when they are away from their homes, their loved ones, their support networks is important," he said.
Kennards Hire Dubbo branch manager Gavin Hayton said its business model incorporated helping both customers and staff "open up and talk".
Others on board the campaign include SJ Shooter Real Estate, Petrie's Mitre 10, Tradelink, IEC Advisory, Uniting and PCYC Dubbo.