A national haircare retailer is on the hunt for a franchisee after identifying Dubbo as a "key location" in its expansion.
Showing a confidence in bricks and mortar stores, Price Attack Salons Australia announced its interest in the city.
Price Attack network development manager Delena Farmer reports the search for franchisees comes after narrowing down a number of sites for a new Dubbo store.
She said anyone with a love of hairdressing and customer service and the desire to be their own boss could apply.
Salon owners did not necessarily have to be hairdressers or from the beauty industry, Ms Farmer said.
"Our franchisees range from mum and daughter teams to investors who have a passion for creating a great customer service experience with professional products and expert advice," she said.
"Our new focus on network expansion has brought about a big increase in franchise applications across Australia - from all walks of life."
Ms Farmer said Price Attack was keen to open at Dubbo because consumers were telling them they wanted to have "these products and services in town, rather than travelling to Orange".
"Our research tells us many would visit a Price Attack salon but don't as we are not close by," she said.
"The answer is to expand our offering and regional Australia has so much to offer without the capital city prices."
Price Attack reports it had planned to open at Dubbo by the end of the year, but COVID-19 had slowed progress.
Dubbo Chamber of Commerce president Matt Wright said a new store would not only sit well on the commerce landscape, but would also enhance and add to the city's existing services.
"A new store would add to competition and help retain money within the city which might otherwise be lost to other centres," he said.
"The fact that a national retailer has our city in its sights is great news for both consumers and jobseekers as the new business will create further employment opportunities."
"It is proof there is retail confidence in the region."