Dubbo Regional Council manager economic development and marketing Josie Howard said since the Victorian school holidays commenced on August 14 tourism across the city 'ramped up'.

"We started to see a spike in tourism when the Victorian school holidays started," Mrs Howard said.

"We were fully booked out over the June long weekend, the queen's birthday. When the NSW holidays started (July 6) we had a significant spike in visitation numbers with most people coming from Sydney, Newcastle and Canberra."

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Mrs Howard said compared to the same time last year, statistics documented from the Dubbo Visitors Information Centre revealed the number of people going through the centre was down, but in terms of accommodation, the numbers were much higher.

"Normally accommodation wouldn't sell out during the school holiday period, whereas we are this year, so we are certainly seeing an uptake in numbers in terms of accommodation," she said.

"Particularly over the past week, our occupancy has been full."

Manera Heights Motel Dubbo owner Trevor Kratzmann said it has been the best July school holidays, in terms of visitation, they have had in years.

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"The holiday periods are always busy, but this year the July holidays have been exceptionally busy and because of this we have been able to extend work to pretty much all of our staff," Mr Kratzmann said.

"It's great to see, especially seeing as the last three months we've been down in numbers due to COVID-19."

Mr Kratzmann said the vast majority of tourists staying at Manera Heights have come from Sydney and surrounding areas.

Green Gables Motor Inn Dubbo manager Kuldip Singh said he has also noticed a spike.

"Everywhere in Dubbo has been mostly booked out," Mr Singh said.

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Mrs Howard said the silver lining of COVID-19, with the overseas travelling ban and limited flying options available, was the return of 'great Australian road trips'.

"We are seeing a lot more families getting their kids in the car and driving out to rural areas like Dubbo. It's a positive thing," she said.

Mrs Howard said although it was great to see Dubbo and surrounding areas receiving a bit of love in terms of visitation, it was important people were being COVID safe when they travelled.