Woolworths boss Brad Banducci said in a letter to customers on Friday the most recent figures showed many people were returning to buying only what they needed.

The supermarket had been able to ease buying limits on more products but toilet paper was an "exception to the rule", he said.

Nationally, the retailer's sales of toilet paper rose to 14.1 million rolls last week, more than the previous week's 11.5 million.

"But not at the highs of 20 million we saw a few weeks ago," Mr Banducci said.

"It's likely driven by having much more supply available."

Anecdotal evidence suggests for the past week to a fortnight, Dubbo customers have been able to find toilet paper in various supermarket stores to buy.

Woolworths and competitor Coles put buying limits on toilet paper at the start of March.

Coles Group CEO Steven Cain told customers in an email on Friday it looked like toilet paper would soon be "back to normal".

"Stock has recovered significantly and by next week we should have removed limits," he said on Friday.

There are signs the demand for other everyday items may have flattened and Woolworths has responded.

The buying limits for paracetamol and ibuprofen have been eased back to their normal limit of five per transaction, and lifted on cough and cold remedies and body wash, Mr Banducci said on Friday.

He reported of signs that suggested the average Australian household has almost two weeks' worth of typical pantry items at home.