Barb Poulson is this week serving customers and displaying beautiful stock in the store that only a short time ago she thought she'd have to close forever.
The owner of Frank and Enid had given her all to the venture for four years, sourcing one-of-a-kind pieces, but prolonged drought exacerbated tough retail conditions.
By October she'd made the decision to call it quits, "probably at Christmastime, New Year".
Then Buy from the Bush exploded on social media, bringing masses of new customers and interest to retailers in drought-hit areas.
Hundreds of orders flowed to Frank and Enid in the lead-up to Christmas after it featured on the social media pages of the movement, started by Grace Brennan of the Warren district.
Mrs Poulson credits Buy from the Bush with changing her store's fate for now.
"The impact it's had is it's saved Frank and Enid, for probably another five months," she said.
"The shop is all nice and stocked because of Buy from the Bush and what it's generated.
I'd resigned myself to close probably at Christmastime, New Year, until being posted by Buy from the Bush.Frank and Enid owner Barb Poulson
"I'd resigned myself to close probably at Christmastime, New Year, until being posted by Buy from the Bush."
Drought came to the region just as the mum of four was trying to build up her new business, resulting in it having "no income".
"Retail's been on the decline for two years," Mrs Poulson said.
"Some of my customers haven't been here for two years, they're farming women, they've gone back to work in the time I've started and money's got to go to the family and the farm."
A Buy from the Bush post about a Christmas wreath available at Frank and Enid "just went silly".
Mrs Poulson spoke to the wreath supplier, another small business from Berry, and they worked together to make the most of the momentum.
"We sold at least 200 wreaths, an assortment of the three [designs]," she said.
"So it made her Christmas as well, a small business from Berry, she was sold out before her Christmas trade had even started..."
New customers were mostly from NSW, Victoria and Queensland, with some from Tasmania, Perth, and Adelaide. One purchase even went to Texas in the United States. All orders were sent with a handwritten note from a grateful Mrs Poulson.
High-profile media personality Peta Credlin also visited Frank and Enid during her visit to Dubbo, giving the store further national exposure.
Mrs Poulson, born and raised in Dubbo and now living at Narromine, said Buy from the Bush's power was its "simplicity".
"...I had people emailing and messaging from all over Australia just that they were looking somehow to help people and Buy from the Bush had given them the opportunity to help," she said.
"Because they didn't have to spend any extra money, they were going to do their Christmas shopping anyway, and they just didn't know how to help.
"They could see that everything's just awful, the situation's awful, but didn't know how to help."
Mrs Poulson is hopeful Buy from the Bush continues.
She knows there's no certainties in retail, but for now her Wingewarra Street space is full of the "different, ethical" items she champions.
"We'll just get through to Easter, and we'll see how we go," she said.
"Get through to Easter, that's just my goal at the moment, is day to day, week to week."