Devil's Elbow Brewery is hoping its brand-new beers can crack the top 100 of a national competition and bring pride to Dubbo.
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The operation that started brewing just months ago has entered its five bestsellers in the annual GABS Hottest 100 Craft Beer of the Year poll.
As the brewery founders aim high, they're hoping their community will vote and propel their beers towards honours when the winners are announced on January 25.
"As part of our dream to build a craft brewery in our home town, we also wanted to see if we can get a beer of ours into the top 100 craft beers," Devil's Elbow Brewery general manager Brendon O'Sullivan said.
"So this year, six months after our opening, we have entered our five best-selling craft beers into the competition."
The craft beer industry has exploded on to the Australian scene in the past 15 years, and in 2008 to compliment the GABS Beer Festival a poll was born to determine the hottest 100 beers of the year.
National names like Balter, 4 Pines, Stone and Wood, Feral, Green Beacon, Bentspoke and Pirate Life have dominated the top ten, Mr O'Sullivan reports.
Closer to home, some regional breweries have also featured, including Welder's Dog in Tamworth and Thirsty Crow in Wagga Wagga, raising hopes at Devil's Elbow.
More than 2000 beers were listed in last year's poll, with almost every one of them receiving votes from the more than 31,000 beer fans that voted, Mr O'Sullivan said.
"We think that given the support of our patrons and more importantly, the support of our town Dub Vegas, we can give this a red-hot go and give some of the larger breweries a real run for their money," he said.
We think that given the support of our patrons and more importantly, the support of our town Dub Vegas, we can give this a red-hot go...
- Brendon O'Sullivan from Devil's Elbow Brewery
The local beers entered include the Dub Vegas Midstrength Lager, Nosey Bob Red Ale, Nun Launcher Pale Ale, Black Horn Dark Ale and Small Arms German Lager.
"While Dub Vegas has a soft spot with our patrons and we of course love all our beers, if you twisted our arms, we reckon that our Nun Launcher Pale Ale or Nosey Bob Red Ale would stand up against any similar beer across the country," Mr O'Sullivan said.
"All our beers have a story behind them that shapes the branding, their beer style and the way we talk about them. We would love it if some of our local stories are more widely known and people from further afield can try some of our local craft beer."
The team is asking that when people go to gabsfestival.com to vote for their favourite craft beers, they make sure one of their local favourites is in the mix.