A long-established Dubbo business is supporting the bush people "who support us" and is inviting the city to get on board.
Langley's Coaches will run free "drought relief shopping tours" to nearby towns in the lead-up to Christmas.
The first day trip will be to Trangie and Warren on Saturday. Strong interest has led Langley's to schedule two more tours on December 21.
One will go to Narromine, Collie and Gilgandra, the other to Yeoval.
Noting the plight of the towns in the region, Langley's owner Phil Langley said he wished to help.
"We have vehicles based in most of those towns and we just want to support them back for what they've done for us over the years," he said.
"My parents came from the bush, and I have a lot of relations in the bush and I know what they're going through and I know it's bloody hard in some places."
My parents came from the bush, and I have a lot of relations in the bush and I know what they're going through and I know it's bloody hard in some places.Langley's Coaches owner Phil Langley
Mr Langley encouraged people to book and come out on a tour to inject some money into town economies.
"Even if it's only a small gift for some kids or something, it means that someone's thinking about them," he said.
"I would say, it's only for a week, it's not going to hurt Dubbo, if they go out and do their weekly shopping in one of these little towns, simple as that... Or for those people, if they're a bit like me, don't want to go Christmas shopping until the last 30 seconds of shopping before Christmas, this gives them an opportunity to go out and say, 'right well I'm here to do some shopping' and they can buy gifts. There's lots of crafty things and all sorts of things in these little towns.
"Even if it's only a coffee or lunch somewhere..."
Mr Langley has seen droughts and downturns come and go during his 43 years in business.
"We've been through it heaps of times before, but this is probably a little bit more exceptional," he said.
"We're a bigger company now too.
"We're probably down 20 per cent on what we normally are, but we're doing pretty well and that's why we're thinking we need to support the people who support us."