The founder of a homewares, furniture and artwork store at Dubbo has seen her monthly sales roughly triple since Buy from the Bush's launch.
Folke and Freya owner Jessica Muir has posted about 600 parcels in 10 days as an influx of orders turned around "a quiet quarter".
She has gained customers from overseas and across Australia in recent weeks.
The Folke and Freya proprietor who established her business in 2018 is in no doubt Buy from the Bush has had a "massive" and positive impact.
"I was thinking, what am I going to do, it was starting to become a bit of a stressful situation so it's honestly just changed Christmas for me and my kids and then moving forward next year," Ms Muir said.
...it was starting to become a bit of a stressful situation so it's honestly just changed Christmas for me and my kids and then moving forward next year.Folke and Freya founder Jessica Muir
"And I know, because I try to support as many small businesses that I buy from, it's just made their next year easier as well."
Gaining about 120,000 followers on social media since its launch in October, Buy from the Bush has struck a chord in encouraging metro shoppers to spend in drought-hit communities.
Ms Muir said prior to the movement's launch by Grace Brennan of the Warren district, she had noticed there had been less activity in the retail quarter compared with the same period last year.
"So it was a quiet quarter," she said.
"I'm only new to retail, so I'm guessing it's quieter than usual.
"So Buy from the Bush has probably tripled my monthly sales, maybe even more actually."
Folke and Freya has also received orders from the United States, New Zealand and Singapore, attracted new followers on social media and experienced a jump in its website traffic, its owner reports.
"Christmas all come at once, basically," Ms Muir said.
The timing is particularly helpful, with Ms Muir moving her store from Darling Street to bigger premises on Cobra Street earlier this year.
"I went from paying small rent to massive rent, so it's been a bit of a juggling act, just hoping it would pay off.
"And I'm a single mum with four kids, so this is my bread and butter."
A relative newcomer to Dubbo, having moved from Newcastle, Ms Muir is giving back to the community that has embraced her.
She has offered space for a short-term pop-up shop to start-ups, artists or businesses without premises.
The first will take place on December 7 with online store Mary + Me and a local musician on board, and more details to come.
"I want to involve the community, I am not very well-known in the community so I just thought the community's backed me with Buy from the Bush, I just want to do my bit back to the community," she said.
The benefits of Buy from the Bush extends beyond bottom lines.
"I've been able to bring some new products in and I've actually connected and networked with a lot of other small business and small brands from Byron Bay to towards Tasmania to try to support them as well because I know they're all doing it tough even on the wholesale front," Ms Muir said.