The founder of a social media page promoting the products of drought-hit businesses to metro shoppers says the response has been "incredible" but she's not wholly surprised.
Grace Brennan started Buy from the Bush less than two weeks ago and in that time it's attracted more than 45,000 followers on Instagram.
Its Instagram and Facebook pages feature products from retailers and creators, with Dubbo and Orana region small businesses among them.
Mrs Brennan, who lives in the Warren district and grew up in Sydney, identified two factors powering the movement.
"It's remarkable, it's incredible what's happened in the past 10 days or so, but I am kind of not surprised that people in the city are engaging in it," she said.
"I think they do care a lot what's happening out there and also they're enjoying finding the beautiful things that are available in the bush.
"I think the success of it is partly because they care and partly because the bush businesses are delivering something really special to them.
"So it's incredible, the growth that's occurred, but part of me is not surprised."
Mrs Brennan was in Sydney on Monday for the launch of the NSW government campaign Buy Regional.
It's also aimed at Sydneysiders keen to help drought-stricken towns, providing an online hub that showcases regional shops and sellers in the lead-up to the Christmas gift-giving season.
Dubbo MP Dugald Saunders is urging local retailers to list their details on the Buy Regional hub.
Sydneysiders are being encouraged to visit www.nsw.gov.au/buyregional and browse six categories - Wine, Fashion, Food, Gifts for Kids, Art & Design and Christmas hampers - to find gifts for their friends and family and support regional NSW towns.
"Regional businesses can participate in the Buy Regional hub and social media network for free, so people wanting to help can give retailers in drought stricken areas the present they want most this Christmas - customers," Mr Saunders said.
"We've recently seen the great success of online communities like #buyfromthebush and the NSW Government's Buy Regional hub is bringing all of these fantastic initiatives together to provide an easy-to-browse directory of regional businesses.
"The Buy Regional hub includes information to help local businesses create an online presence if they choose to, but there's no reason why you can't list your details and take orders over the phone or via email."
The Buy Regional for Christmas hub is at: www.nsw.gov.au/buyregional.