The business is donating $5 from every sale to NSW Farmers charity 'Need for Feed', which is a project of the Lions Club that supports NSW Farmers and rural communities in times of need.

Store owner Avi Kumar said he wants to help drought-affected farmers in any way he can.

"Back home in India I come from farming folk," Mr Kumar said.

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"I've been here [in Australia] now for 19 years, but many years ago my father said to me, if you ever do business in Australia, make sure you have some connection to the farmers of the land."

Mr Kumar said it was the understanding of farmers and the work they do that resonated with him and his family and motivated his decision to support them.

"I've seen first-hand the effect the drought has had on our farmers over the years," he said.

"Helping them is something my wife and I always wanted to do."

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Mr Kumar said he also wanted to support a charity that has very minimal administration costs.

"With Need for Feed they're all volunteers, so everything actually goes directly to the farmers," he said.

"It means a lot to us, because if I know if I'm putting food on my family's table, it's coming from somewhere, and for the farmers to not be able to do the same for themselves because of the drought, it's devastating.

"I've seen first-hand how families have been left devastated, so if I can do something with my first business here in Dubbo to support the local community, I should.

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"I wanted to make sure that it's almost like being held accounted for being part of the community."

Mr Kumar said if he can do anything to help a farmer, he will always do it.

"I'm sure everybody is doing something to help somebody in their own capacity," he said.

"If I can inspire someone else also to do something like this, that would be great."