A pop-up sale in Dubbo is using a brash attitude and a few laughs to encourage people to buy their products.
Fishing R US is holding a massive clearance sale at the Dubbo Showground from Friday to Sunday.
The company, run by Yahya Tuameh, has a controversial way of marketing their business and pop-up stores on social media, using their slogan #yasicc--ts. Mr Tuameh doesn't shy away from swearing and litters his promotional videos with four letter words.
The Fishing R US boss said it was all about making people laugh.
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"I've been downhill and all that and I thought to myself, I'm going to but a smile on my face and I'm going to put a smile on other people's faces. And to me that makes it worthwhile," he said.
Mr Tuameh refers to himself as a 'true blue Lebo Aussie'.
"There's nothing like being myself, I hate being fake. This is me. You either like me our hate me. The majority of people love me, so I love them back. There's no bullshit here, what you see is what you get," he said.
The Fishing R US boss said he brought the pop-up to Dubbo because of the large following he got at his Sydney store.
You either like me our hate me. The majority of people love me, so I love them back.Yahya Tuameh
"We get a lot of customers coming to our store because of our character and the way we promote our business, which is just being who we are, and me being a true blue Lebo Aussie. It puts a smile on everybody's faces. To me it's priceless," he said.
Mr Tuameh is also a fan of WTF, however, he said it stood for 'where's the fish?'.
Fishing R US started in 1995 with a fishing stand at Flemmington Markets.
On his website, Mr Tuameh said in 2015 he decided to show his customers more about himself.
"With one video and upload the beginning of his Facebook adventure started... before long Yahya's followers grew and so did his personality," the description said.
Speaking on Friday, Mr Tuameh said his goal was to make fishing affordable with quality, band-name products.
"It's all about getting families together, doing something with the kids to get them off the Xbox and into a tackle box. It's all about having a fun day out with the family," he said.
"Come and have a laugh. It's not about selling stuff or buying, it's all about having a laugh."