Held across a week earlier in the month, the Greater China Roadshow allowed tourism providers to showcase NSW’s vast array of products and experience to key Chinese travel buyers. The roadshow consisted of one-of-one meetings and networking events.

It was the NSW government’s biggest travel trade contingency to date, said Tourism and Major Events Minister Adam Marshall.

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“NSW leads the nation when it comes to attracting Chinese visitors to our shores. Over the past five years, visitation from China to our state has more than doubled while expenditure has increased by 153 per cent, making these travellers our most lucrative inbound tourism market, worth $3.4 billion to NSW,” Mr Marshall said.

“The NSW government is committed to ensuring this boom continues, to ensure hotels, restaurants, tourism operators and shops continue to reap the benefits of having the highest spending international travellers visit our state.”

According to Destination NSW, Central NSW – which includes Dubbo – had 42,400 international overnight visitors in the 12 months to March. It was an increase of 16.2 per cent from the previous year.

The international visitors spent $39 million in the region at an average of $48 per night.

Of those who visited, about one-fifth were from Asia.

Non-stop flights are now available between Sydney and Xi’an.

“Increasing capacity into NSW through direct airline services is part of the NSW government’s deliberate strategy to boost visitation into our beautiful harbour city and encourage dispersal into rural and regional communities, helping to turbocharge local economies and create jobs,” Mr Marshall said.

“The Greater China Roadshow initiative is all about leveraging these opportunities and making sure Sydney and regional NSW are front of mind for Chinese travel buyers day in and day out when selling travel itineraries to potential visitors.”