Chinese tourists seek special moments on rural vacations report says

The modern Chinese traveller to Australia is evolving to seek an independent trip with ‘special moments’.

The modern Chinese traveller to Australia is evolving to seek an independent trip with ‘special moments’.

A recent report from the Caravan Industry Association of Australia has concluded that Chinese tourists are more likely to choose a caravan and camping holiday compared to the same period five years ago.

According to the research, the typical Chinese tourist is a female aged between 30-54 and will spend 11-15 days in Australia. More than 69 per cent of respondents said they would return to Australia, with 77 per cent of those responses stating that they would stay in a caravan park again.

The report says In the past Chinese visitors have often focused on tourist experiences in cities; however, the modern Chinese traveller to Australia is evolving to seek an independent trip with ‘special moments’ based around uniqueness, authenticity and that is quintessentially Australian. 

“This search is increasingly leading Chinese visitors to a caravan and camping adventure in regional Australia,” the report said.

A Taronga Western Plains Zoo spokesperson said the caravan and camping market is a key market for them and they encourage caravaner’s to visit Dubbo.

“In terms of on-site facilities, the Zoo has ample parking for guests travelling with caravans and camper trailers or in motor homes, and the flexibility to visit the Zoo over two days,” the spokesperson said.

“There is also a mobile home service point located in the Zoo’s free entry area, which guests can utilise at no charge.

“Word of mouth is a key tool for the caravan and camping market, but Taronga Western Plains Zoo also targets this market via digital marketing campaigns throughout the year, as well as advertising and promotions with key caravan and camping publications.”

The report outlined the things Chines tourist expect when they travel to rural areas like Dubbo.

“Visitors indicated they appreciated items such as rice cookers, access to hot water and increased access to wifi being offered with their accommodation,” the report said. The report also found there is a need to subtly educate Chinese guests so they can get the most out of a caravan or camping holiday.