Coles recently introduced ‘Quiet Hour’, which provides a low-sensory shopping experience by making changes in store, such as reducing noise and distractions to help make a difference to customers who find it challenging to shop in a heightened sensory environment.

The initiative was formed through a partnership between Autism Spectrum Australia (Aspect) and Coles.

Aspect Community Engagement and Operations Manager, Linzi Coyle, said people on the autism spectrum often have difficulty processing sensory information and can find sounds, light, smell, touch and taste overwhelming. 

“For many individuals and families, a simple trip to the shops can be difficult,” Linzi said.

“The modifications to the shopping experience haven’t just been about creating low physical and sensory stimulators. Together with Coles, we’re achieving a ‘no-judgment’ shopping space where people on the spectrum and their families can feel comfortable and welcome whilst grocery shopping. We encourage anyone who may benefit from the experience to visit a participating Coles store and try sensory-friendly shopping.”

Acting store manager Wayne Mackay said the team at Wellington supports the initiative. 

“It’s a very comfortable shopping experience for customers to shop with no noise,” he said.

“It’s a totally different shopping experience.”

Quiet Hour is 10.30-11.30am on Tuesdays.