YOUTH across Australia learned of Dubbo yesterday and how to get to it.
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All roads will lead to the city after ABC FM radio station triple j announced its 10th One Night Stand will be held at Dubbo Showground on April 13, the first Saturday of the next NSW school holidays.
An estimated 15,000 people will attend the concert featuring top Australian bands, with up to 10,000 of them needing places to stay and eat.
The location of the 2013 #triplejONS featuring @flumemusic @sethsentry @therubensmusic & @ballparkmusic is… DUBBO!!! tripj.net/XkIMvu
— triplej (@triplej) March 5, 2013
Dubbo mayor Mathew Dickerson suggested the event could inject almost $2 million into the economy and urged businesses to make the most of the opportunity to boost their takings.
"I think motels in Dubbo will be receiving phone calls right now from triple j listeners," he said 40 minutes after the announcement.
"I'd be saying to restaurants and cafes... if you don't normally open on Sunday, consider opening on the Sunday early because there will be a lot of people in the city who will want to get some breakfast."
The mayor said his conservative guesstimate was Dubbo would receive more than $1 million in free advertising in the lead-up to the event, set to be broadcast live on triple j from 10am and television channel ABC2 from 7pm.
"The exposure for Dubbo is the other exciting part," Cr Dickerson said.
A social media frenzy was under way as he held a Dubbo sign aloft at the showground.
One Night Stand fans were sharing what they knew of the next "big live music experience" from triple j that Cr Dickerson reports has a daily and national audience of 1.5 million people, largely between the ages of 18 and 30.
The annual concert is held in different regional communities across Australia.
It is a free and all-age event where drugs and alcohol are not permitted.
In 2012 the 12,000-strong population of Dalby in Queensland doubled when it hosted One Night Stand.
Cr Dickerson said Dubbo had needed to prove to One Night Stand organisers it "could handle" the influx of people, many of them expected to be in the 18 to 24 age category and from within a few hundred kilometres radius of Dubbo.
He said money would not pass between triple j and the council, but it would allow the showground to be used free of charge.
The bands that will perform in Dubbo are Flume, The Rubens, Ball Park Music, Seth Sentry and "one lucky act" from the Western Plains region that will get to open the concert.
Bands that fit the bill are being encouraged to upload their songs to triple j Unearthed before March 24.
The winner will be announced on March 27.
Dubbo Showground gates will open on April 13 at 4.30 pm with the concert expected to end about 10 pm.
Gold coin donations will be collected for a "local charity".
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