The NSW government has developed a new $2 million road trip campaign across the state, encouraging travellers to visit regional and rural towns.

NSW Tourism Minister Adam Marshall said each NSW region had an incredible story to tell and he encouraged Aussies to discover more of the state by car.

“Along with an aggressive marketing campaign, we’re designing an online interactive trip planner with curated itineraries and maps to allow more people to select a journey based on the kind of NSW experience they’re looking for,” he said.

“Whether it’s food and wine trails, coastal scenic routes or outback adventures, the road trip itineraries and maps can be accessed from any mobile device and shared amongst family and friends.”

One itinerary prompts road trippers to take a four day journey from Dubbo to Broken Hill.

The 750 kilometre trip starts in Dubbo, where visitors are encouraged to head to Taronga Western Plains Zoo. From there, it’s off to Nyngan for a chance to relax on the banks of the river.

The itinerary includes a suggestion to visit the Nyngan Museum and Rotary Park.

Day two is from Nyngan to Cobar. The itinerary encourages road trippers to “gaze into enormous open cut mines, visit museums and explore colonial buildings”.

The third stop on the itinerary is Wilcannia, before the end of the trip in Broken Hill.

On the final day road trippers can visit the Living Desert Sculptures, stargaze or head to Mutawintji National Park.

A partnership is also being developed with Spotify.

Road trippers will have the opportunity to create a customised music playlist. The user will be asked a series of questions about the type of trip they’re taking, the music they like and the sites they’re seeing which will be turned into a playlist.

More on the road trips is available at: www.visitnsw.com/roadtrips.