Dubbo Regional Council’s Tammy Pickering said the campaign would heighten the experience of shoppers and visitors to the city during the lead up to December 25.

The initiative aims to encourage local shopping in Dubbo and Wellington.

The more than 70 participating businesses are placing the Christmas stickers on their windows to encourage customers.

“Everyone’s favourite Christmas Elf is back, with a number of businesses gifting back to their customers via the Elf promotion element of the program, with our Smile and Jingle Elves in Dubbo and Wellington,” Ms Pickering said.

“Walk in to one of the participating businesses during the 12 days of Christmas and if the elf taps you on the shoulder, you can win a MyDubbo shop local card to spend in over 70 participating businesses.”

The CBD has transformed for the season, with the Christmas tree as a centrepiece but the promotion has the overall goal of encouraging local spending and increased activation and time in the CBDs of the LGA.

Ms Pickering, council economic development officer, said that the campaign was extended into Wellington again this year with ‘Jingle on the Bell’ also being launched on Friday night at Cameron Park.

“Council has recently installed some activation lighting in the trees in Cameron Park which will be turned on tonight as part of the family celebrations,” she said.

“Shop with a smile this Christmas and make sure you take time to admire the CBD Christmas decorations made through a very special collaboration between Dubbo Regional Council, Brennan’s Mitre 10, the Dubbo Community Men’s Shed and Westhaven Association.”

Richard Smith of Wellington helped make the Christmas decorations, and Claudia Bryan was one of the new residents featured on the newly-installed banners.