Cr Shields said the online campaign was a great way for the community to join together to push for change.

"It's just another way to get Wesfarmers' attention to get their act together," Cr Shields said.

"The squeakiest wheel always gets oiled first and the more voices heard from Dubbo, the better."

"We can ignite the CBD area as much as we like, but it's wet cement and new buildings that's going to get people there."

The page had raked in more than 3500 followers since it was first created on Facebook on August 21.

Residents from Dubbo and beyond had left a flood of comments supporting the idea.

Cr Shields said he thought the executives at Wesfarmers were failing to see the opportunities for growth available in Dubbo.

Dubbo's position as a regional hub in the Central West was exactly why Cr Shields supported the online campaign, he said.

He said if Kmart was to set up a store in Dubbo, it would not be serving just the Dubbo population of more than 40,000 people, but at least 130,000 retailers from the region.

"Dubbo is a service centre of regional NSW," Cr Shields said.

Making reference to the push from Dubbo residents to bring an Aldi store to the city, Cr Shields said Bring Kmart to Dubbo could come off as a success.

"Dubbo is a viable place to do business," he said.

The Daily Liberal took to the streets to ask residents what they thought of the campaign and the majority thought it had the potential to be successful.