DUBBO councillors have called for the review of the Evocities brand before funding the initiative for a further three years.
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Orana Chair of Regional Development Australia (RDA) and Dubbo City Councillor, John Walkom said Evocities was a "brand worth pursuing".
"From all reports it's working well and the results of people interested in moving to Dubbo and have moved have been very positive," he said.
"It's been five years and it's starting to get traction.
"But you can't look over a short period of time."
The Evojobs website has been a handy addition to the brand, Cr Walkom said.
"The amount of people involved in Evojobs is increasing all the time," he said.
Dubbo deputy mayor, Ben Shields raised concerns for the programs effectiveness and called for a review, coinciding with the Armidale Dumeresq councillor's call to review the program.
"People are not looking to move based on an ad, they're looking for employment opportunities," he said.
"We should always been looking at data.
"What concerns me is the amount of people that have moved that would've come because of Evocities."
Cr Shields questioned of those that had moved, the number of them who made that decision based on the Evocities initiative or would have moved regardless.
"There shouldn't ever be a government-funded initiative that's under scrutiny," he said.
"If it's working the government should get behind it.
"If it's not working then review it or close it.
"The five-year mark is a good time to have a good look through it."
The Evocities brand has increased the reputation and promoted Dubbo as a desirable place well, Cr Shields said.
"We're moving in the right direction as far as city promotion goes," he said.
"People from Victoria drive to Queensland and stay overnight in Dubbo, but we want them to stay longer."
Evocities spokesperson James Treloar said it would be "appropriate to review the success of Evocities to each council."
"We recommend councilors review the programs, but I believe there has been a great amount of success from them.
"We're not going to make up a figure to for the number of people that have moved because of Evocities because obviously that's hard to record.
"But it's not just about the people that have moved, but the way Dubbo is viewed in metropolitan areas and the perception has changed."
Mr Treloar said when Evocities had just started a survey found 30 per cent would consider moving to Western NSW,
That number rose to 56 per cent in a survey 18 months later.
