IGA Dubbo will be competitively matching prices from major supermarket chains as part of the new national Price Match.
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SUPA IGA Dubbo will today be one of the first to offer the price match to customers.
Store manager Glen Manson said customers should be encouraged to shop locally and support local businesses.
"We are really looking forward to Price Match as we can really use this to change sentiment around prices and show our community that it pays to shop locally and support the area," he said.
The IGA's Price Match was developed by studying customer shopping habits to identify the most popular shopping brands.
This is an ongoing initiative- prices will be matched weekly and can be located by the blue tickets.
SUPA IGA is a new business that has already made significant contributions to the Dubbo community.
Most recently they have supported the Hear Our Heart Ear Bus Project and the Dubbo PCYC Youth Foundation.
"The store is only 12 months old, but we're starting to know the local faces a bit more and greet everyone with a smile," Mr Manson said.
IGA stores in Gilgandra, Bathurst and Kandos are also a part of the Price Match.
IGA West Dubbo and Carlo's IGA are also excited to give back to their customers.
"It's really good for the customer- we're really happy about it," manager of Carlo's IGA Wayne Phillips said .
