Heyer Ford recently changed its name to Clancy Ford and is looking at becoming a major player in the utility area of sales.
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Newly appointed dealer principal Chris Gibson has plans for the dealership which include branching out the range and variety of vehicles available to customers.
“We will carry a wider range of vehicles and have demonstrator vehicles available for driving and testing six days a week. We will also hold customer information and drive days,” he said.
Among the changes is an increased presence of Mahindra vehicles.
“We plan to increase the awareness of the Mahindra brand through a structured marketing plan, attending local field days, shows, expos and displaying the great range of Mahindra light commercial vehicles available to the public,” Mr Gibson said.
Although the Mahindra brand is in its infancy in Australia, it is an enormous manufacturing, financial, information technology, holiday and engineering group of 110 separate companies.
It is one of the 10 biggest companies in India and is considered a leader in the utility vehicle segment in India.
