Today is International Tiger Day, a day to shine a light on the plight of this rare and iconic species.
Taronga Western Plains Zoo is home to three Sumatran Tigers, the smallest of the tiger subspecies remaining in the world today.
Sumatran Tigers are solitary and only come together to breed. They live in the dense tropical rainforests of Sumatra, which are under threat from deforestation.
Rainforests around the world have experienced devastating losses, being cleared to make way for ever-expanding palm oil plantations, more than a third of large-scale palm oil expansions have resulted in the loss of 3.5 million hectares of rainforest in Indonesia, Malaysia and Papua New Guinea (WWF 2013).
Sadly many of these forests are also the homes of iconic and endangered species such as the Bornean Orangutan and Sumatran Tigers.
If you have heard of palm oil, you've probably heard it is bad for the environment, but the truth is it doesn't have to be.
If it is grown sustainably, palm oil plantations can benefit local communities and help protect valuable species and forests.
This is where you come in, everyone can make a difference by simply choosing brands that use 100% Certified Sustainable Palm Oil (CSPO).
To know what products include visit the WWF Palm Oil Scorecard and select your favourite products to see their scorecard.
You can then show your support for companies that are taking the right action to protect tigers.
Educating yourself about good palm oil and what products use 100% Certified Sustainable Palm Oil is one simple way you can help protect wild tigers.
Whilst there is estimated to be less than 400 Sumatran Tigers remaining in the wild it doesn't mean that it is too late to save them from extinction.
To support the conservation work Taronga undertakes for the critically endangered Sumatran Tiger you can adopt tiger as part of the Zoo Parent animal adoption program at www.taronga.org.au/zooparent