Support for businesses, beautifying the main street and more public toilets are all high on Jess Gough's priority list for Wellington.
Ms Gough is running in the Wellington ward at the upcoming local government elections.
"I'm one of those people [who thinks] if you want something done you've got to do it yourself," she said.
The Wellington business owner and mother said the idea to run for Dubbo Regional Council was first put into her head by former mayor Ben Shields.
"It's very important [to have good representation for Wellington on council]. I don't think we should have the reputation as the poor cousin, that's a bit negative. We need to have some positive representation coming out of this area," Ms Gough said.
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"It just takes a bit of positivity. We don't need any more negative council bashing going on here anymore."
Ms Gough said the investment council had put into Wellington since the merger had been positive, but she wanted to see things continually fine-tuned and improved.
One of the issues Ms Gough is passionate about is the CBD.
"One of the big negative talking points about Wellington is the amount of empty shops in our CBD," she said.
"Through continual improvement and promotion we can make Wellington's main street buzzing with activity. The key is we need to keep improving and not just sit on our hands."
Ms Gough - who is also president of the Wellington Business Chamber - also wants another pubic toilet block to be built in Cameron Park and to re-establish easy access caravan parking in the centre of the town.
"Visitors to our town already contribute a huge amount of income to our economy. By making sure we have the correct facilities we can get more customers into the CBD. It's a known fact that easy parking and clean accessible public toilets encourage travelers to stop," she said.
While it's still only early days, Ms Gough said she had been well-supported in her plan to run for council.
"After everything that's happened it does make me nervous. No one is invincible. But I'm also excited about it as well," she said.
The local government elections will be held on Saturday, September 4.
The Dubbo local government area will elect 10 councillors, two from each of the five wards.
Are you standing in the Dubbo Regional Council election? Get in touch via email@example.com.