An LED billboard could be installed at the Dubbo Regional Theatre and Convention Centre as a way to promote the facility.
Dubbo Regional Council is investigating the idea of a light-up sign at the front of the DRTCC, similar to the What's On in Dubbo sign at Elston Park. It's expected to cost more than $360,000.
The LED signs would be above the entry doors, with the possibility of an additional light box towards the left of the facility.
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In a report to council on the sign, DRTCC manager Linda Christof said the facility needed to remain dynamic and well-utilised into the future.
"Dubbo Regional Theatre is known for its architectural design, robust brand and artistic programming. The focus is now to also raise the profile of the Convention Centre to increase awareness, business and community activity, and to highlight that DRTCC is a multi-purpose facility," Ms Christof said.
"A centrally-located LED 'billboard' on the building frontage will increase awareness of upcoming events at DRTCC and would likely have a positive impact on ticket sales, visitation and provide an additional income source through advertising."
The signage would be used to promote events at the DRTCC, and anyone who hires out the facility could also pay to promote their event through the billboard.
Ms Christof said the DRTCC was in a high-traffic area and it was a "uniquely visible location".
The idea was supported at council's recent economy and corporate committee meeting.
A design will now be developed before the project is finalised.
Construction on the sign is expected to start in November.
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