IT'S the new healthy selfie with a slight sting in the tale.
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We're told the latest social media phenomenon is a selfie taken as you receive your COVID-19 vaccination, and it's finally one we can all get behind.
Social media has been blamed (and very often fairly) for a raft of social ills from the creation of unrealistic body goals through to relentless online bullying that can follow young victims from the schoolyard all the way to their bedroom at night.
But social media has always had the potential to be a vehicle for positive social change and the healthy selfie could be a case in point.
The trend began with world leaders and celebrities posting images of themselves getting their COVID vaccination but has now spread to the mere mortals among us.
And as Australia continues to lag behind most of the developed world in terms of our vaccine rollout, anything that can spur more people to register for the jab as their turn comes around can only be a good thing.
Because regardless of how well our country has handled the past 15 months of this pandemic, the threat is still far from over.
The virus scare that went through the Central West last week after a single COVID-positive case stopped at venues in Forbes and Dubbo, and the ongoing COVID restrictions that have been placed on millions of Melburnians, show just how vulnerable we remain.
And the prospect of international borders finally reopening as the rest of the world races ahead with its vaccinations will only add to the danger for Australians.
The best this we can do to combat the threat - indeed, the only thing we can do - is vaccinate our population in huge numbers.
But while it's the government's job to ensure those vaccinations are made available to the public, the government cannot compel people to take the jab.
Booking an appointment to get vaccinated and then turning up to the clinic is the personal responsibility of every individual.
It's something all of us who can get the jab should be doing as a matter of civic duty - for our own benefit and the benefit of all around us.
The more of us who do it, and the sooner we all do it, the safer we all will be in the long run and the sooner everyone's life can get back to the normal we once knew.
And if we can all grab a quick selfie while we're getting vaccinating it to encourage others to follow suit, then even better.
Do you have something to say? We welcome your letters which may run in print and online.