Dubbo men aged between 30 and 59 years and their contemporaries across regional NSW are being targeted by a new television commercial asking them to say "Yeah... NAH" to drink driving.
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The commercial will begin screening from Sunday with Minister for Regional Transport and Roads Paul Toole confirming it has been funded through the Community Road Safety Fund.
"In the ad we see a young man picking up his keys to drive home from the pub after a few-too-many drinks with mates," he said.
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"Immediately he gets the look from those around him, who encourage him to consider an alternative.
"He ultimately decides 'Yeah... NAH' he won't drive and will instead get a lift home."
Drink driving is one of the top three factors contributing to fatalities on regional roads alongside speeding and fatigue.
In 2020, 42 people were killed on country roads due to drink driving, more than half of them men aged between 30 and 59 years.
"It shouldn't take a filthy look from people to stop you drink driving," Mr Toole said.
"It shouldn't even cross your mind."
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