This cricket season, Pure Gold Pineapple growers are encouraging families to ditch the sports drinks and orange pieces, and pick up a juicy pineapple to support the McGrath Foundation.
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To ensure the support of a McGrath Breast Care nurse continues to be available for families experiencing breast cancer across Australia, Pure Gold Pineapples will be selling special pines with a percentage of sales going to the McGrath Foundation.
Tropical Pines General Manager Paul Lange said breast cancer can throw a big shadow over many Australian families and supporting the foundation meant a lot to them.
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"The entire Tropical Pines organisation from our growers and their families out on their farms through to our packhouse team members are so proud to be able to support the McGrath Foundation's network of breast care nurses," he said.
This year supporting the McGrath Foundation could not be sweeter with the organisation encouraging cricket fans to watch the game at home and celebrate with a pineapple themed pink party.
Director of Revenue and Marketing at the McGrath Foundation, Ryan Barlow said they were "thrilled" to have Pure Gold Pineapple join the cause.
Mr Barlow said pineapples make the perfect party accompaniment as they are packed with antioxidants and nutrients that will help you stay hydrated and full of energy, ready to cheer on the Aussies all day.
"We can't think of a more delicious way to raise money than to carve up and enjoy this delicious summer fruit," he said.
"There are lots of ways you can get involved to help us raise money to fund McGrath Breast Care nurses including buying a pink tag Pure Gold Pineapple and creating a Pink Party feast featuring this sweet treat."
For pink party inspired pine recipes visit www.puregoldpineapples.com.au
Pure Gold Pineapples are available at all major supermarkets.