Victoria closed its border with NSW on January 1, with both states battling growing clusters.

Despite having some concerns about the coming weeks, one Dubbo motelier says the industry's members are a "resilient bunch".

Cascades Motor Inn owner Ashleigh Bellotti reported the border closure and case numbers had prompted some "cancellation activity", but otherwise business had been positive.

"We've certainly had the best December since we've been here, and we've been here five years now," he said.

"It's been quite a surprise, to be quite frank."

He said they had been getting a lot of bookings for January and February, a period that was not normally a high-occupancy time because of the heat.

"It's been really positive, we're just obviously a little bit concerned as to what happens, obviously because we're in the middle of Brisbane and Melbourne, we have seen a couple of people cancel over the past 24 hours... in regards to the current health advice and border closures," he said.

"We're tipping a lot of the NSW customers that were going interstate might now stay within NSW and possibly come out and visit us, which would be a positive thing in a crisis period."

Drought, bushfires and COVID had made a succession of challenges.

"Who knows what happens this year, but most moteliers and hospitality people, especially in regional areas are in my experience a resilient bunch," Mr Bellotti said.

"We all sort of be a little bit versatile and dynamic in our thinking to get some bums in beds.

"We'll work something out and we've got plenty of good things in Dubbo to support us in doing that, the zoo and the Gaol and all the events we hold."

Country Apartments owner Terry Clark reported fielding a few cancellations on Christmas Eve for the Christmas period.

It was the first pause after a run of high demand that delivered a higher turnover from July 1 to Christmas than the same period in 2019, he said.

Mr Clark said the business had had strong bookings into January, but by last week was losing a "sprinkling" of them, and he expected more cancellations to follow.

"The Victorian market is virtually washed out now," he said.

"Luckily a lot of people are actually asking can we hold our deposits to another booking and that's really nice when they do that."

Mr Clark retained a confident outlook.

"We're lucky that we've got a core business here of regular return people who are essential services like medical professions and other contractors coming in who are within the state, and we don't feel that they'll drop out," he said.

"So we've got a core business of that, which keeps us very secure, and we'll just take the travellers, the holidaymakers as the COVID restrictions allow."