A second men's side, improved facilities at the home ground, and a real push towards long-awaited Central West AFL premiership.
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That's the target for the Dubbo Demons and their new president Tom Skinner in 2021.
Skinner, a long-serving player at the club, has stepped up to the job as part of a number of changes at the Demons heading into the new season.
There is fresh feel around the committee while there is change in the men's coaching ranks as well, with much-respected former player Terry Lyons returning to lead the side.
It's hoped his presence can help attract some new and returning players and allow the Demons to field a second men's side in 2021, while also boosting the first grade side's chances of taking that next step and become a genuine premiership contender.
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A second tier, or reserve grade competition, was formed in Central West AFL prior to last season but the Demons didn't have the numbers to field a side.
"We're looking to recruit a few players who have played previously and anyone who's new to the game and wants to come and have a run," Skinner said.
"Being able to start in ressies is easier than being thrown to the wolves first-up.
"We've got a fairly new committee and nearly everyone hasn't been there before so they're keen and enthusiastic and want to make things grow.
"We're definitely looking to push more towards a premiership. We've had teams with the potential to do it but we just haven't met that potential."
The second side would not only bring more players to the game but also improve the men's first grade side, according to Skinner.
The new president is keen to see real competition for places next year and have the players on the brink of first grade selection maintaining match fitness each and every week and continually improving their game.
"People around town have seen the Demons as a bit of a joke in the past and if you can turn up you can get a game in first grade and we don't want that anymore," he said.
"We want people to have to earn their spot and turn up and put in the effort that's required to be a first grader.
"We had a bit of competition for sports last year and a few blokes missing out on games and that's why we're pushing for a tier two team, so those fringe blokes aren't missing out.
"They would be getting a run and keeping the match fitness. It makes it better and builds a pathway for our juniors as well."
The Dubbo Junior AFL club has been enjoying tremendous growth in recent years and hopes are high things can be even better in 2021.
With more and more junior players now in the city, the Demons are eager to ensure they have access and an easy transition to the senior game in both the men's and women's divisions.
The Demons had a women's side on the park again last year after failing to have the numbers for a team a a year prior and there was plenty of success, as rookie coach Lachy Ewart led his side all the way to the grand final.
"Lachy coming back, he was very successful in his first season as female coach and he and Peter Martinoli are going to do it again," Skinner added.
Female change rooms are also planned for South Dubbo Oval to further boost the women's game and add to recent development at the Demons' home ground.
Any men or women interested in joining the Demons can attend training at South Dubbo Oval from 6.30pm on January 14 while there will also be an eight-week AFL 9s competition running in February.
That is a social, non-contact competition for both men and women and Skinner said it is a perfect way to get introduced to the sport.
Anyone seeking more information on the 9s or the 2021 season can contact the Demons' Facebook or Instagram pages or contact dubbodemonsafl@gmail.com.