JR Richards & Sons enlisted Santa Claus on Wednesday to do what he does best.
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The business spent $1000 on toys at Dubbo's new Kmart and with Santa's help delivered them to Dubbo Hospital for gifting to unwell children and babies in the lead up to and on Christmas Day.
The toys ranged from books, balls and dolls to plush toys and remote control cars.
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"2020 has been a rough enough year for everyone and we just wanted to take the opportunity to put some smiles on some faces this time of year," said JR Richards & Sons regional manager NSW Shane Fuller.
Nurse unit manager of Dubbo Hospital's paediatric ward and special care nursery, Rachel Edwards, said the toys would be given to children when they were admitted.
"On Christmas Day, Santa will also come and the children that are present will be given a toy on behalf of JR Richards & Sons," she said.
Ms Edwards said "struggling families" would also benefit from the business' generosity.
"We make sure they all get a gift as well," she said.
"It gives them a lot of joy during a difficult time."
Dubbo Hospital's special care nursery attends to the needs of about 500 premature babies a year.
About 2000 children are treated at the paediatric ward in the same period.
