The new online emporium, sponsored by PayPal, is a hub to discover "beautiful and unique products", and its arrival coincides with the first anniversary of Buy From The Bush.

More than 250 small businesses have already signed up to the marketplace that aims to continue bridging the gap between the city and the bush.

Among them are businesses from Dubbo and the Orana region, which have already experienced spikes in sales and other benefits in the past year as Buy from the Bush captured national attention.

Founded by Grace Brennan of the Warren district in October 2019, the movement champions businesses doing it tough due to drought and bushfires, and has 450,000 followers across its social media platforms.

"We are so excited to have worked in partnership with PayPal to build this unique marketplace," Mrs Brennan said.

"We are connecting our amazing network of bush businesses with the wider Aussie community, just in time for the Christmas gifting season.

"Our makers and retailers all have a unique story and we can't wait for Aussies to discover and support these talented individuals.

"With the pandemic driving so much Christmas shopping online, people will want to get in early to make sure everything arrives on time.

"We hope Aussies in the cities and suburbs look to the bush for Christmas shopping this year and by so doing, invest in helping rural communities recover and thrive."

PayPal is the first official sponsor of Buy From The Bush and worked closely with it to design and build the new marketplace.

The partnership brings together PayPal's ecommerce expertise and Buy From The Bush's network of authentic bush businesses.

A 100 per cent Australian project, the new Buy From The Bush Marketplace was sponsored by PayPal Australia and is built on Australian-developed technology from Marketplacer.

PayPal consumer shopping expert Danielle Grant said of the partnership: "With Christmas just around the corner and Aussies starting to think about buying gifts, we knew it was the perfect time to support local bush businesses by building a platform that could bring these unique brands to everyday Aussies.

"Through the marketplace, Aussies can find something for everyone this year - from Australian made clothing and handcrafted homewares through to gourmet jams and handmade jewellery.

"With so much to choose from we have no doubt that Aussies will embrace the new Buy From The Bush Marketplace and discover beautiful gifts for friends and family - with the added bonus of supporting Australian rural communities."

The marketplace can be found at BuyFromTheBush.com.au .