Orana region post offices inundated with parcels as Buy from the Bush started are still helping local businesses that are "steadily sending" to customers across Australia.
They became bustling links between retailers in drought-hit communities and their new metro consumers.
This month as Buy from the Bush marked one year, two women on the front line of ensuring parcels reached their destinations reflected on the social media movement's impacts.
Louise Sayers is licensee of the post office at Warren, local to Buy from the Bush founder Grace Brennan.
She said local businesses were contributing to the greater than normal number of parcels she was seeing.
"When the Buy from the Bush campaign started last year, many of our local businesses received a really great boost in order volumes ahead of Christmas last year," Ms Sayers said.
"One of our customers is now able to focus solely on her business as a result of the exposure she received.
"This year, since the pandemic began, we've continued to see a significantly higher volume of parcels coming through than we normally would, and it has been like Christmas for months.
"While a lot of this has been from customers buying more online, our local businesses are still sending steadily and it's great to see local business supported."
Trangie Post Office licensee Tanya Watson said Buy from the Bush had been a boon to the town's commerce.
"Buy from the Bush really helped our local businesses to grow, and I can think of one customer who was able to expand and create their own online store because of it," Ms Watson said.
"It's helped to raise awareness of all our local businesses too through word of mouth and through the community helping each other to find the things they need.
"I've lived in Trangie for 10 years, and owned the post office for 3.5, and what I love most about my job is that through supporting local regional businesses, we're keeping our community alive."