Stylish new signage at her shop's door and a "beautiful, easy" refreshed website are indicators that Dubbo's Barb Poulson is growing her business.
The owner of Frank and Enid reports she's started working with other local professional women to "create content" in recent months for customers across Australia.
Mrs Poulson is in her element at the helm of her clothing, accessories and lifestyle store but 12 months ago prolonged drought and tough retail conditions almost led to its demise.
Then in October 2019 the new Buy from the Bush snowballed on social media, and introduced the Dubbo business to its masses of metro followers, changing the fate of the store.
"Buy from the Bush did save Frank and Enid last year, because I'd previously said I was going to close," Mrs Poulson said.
"And still here today because of Buy from the Bush and the opportunity of opening up markets and opportunities for me.
"[I'm] a bit excited that we're coming to the first birthday of Buy from the Bush."
Mrs Poulson said she had been able to invest in her venture because of the revenue the campaign, created by Grace Brennan, helped generate.
It had resulted in her being able to work with local woman Emma Thomas on the Frank and Enid online store, and with Nat Salloum Photography, to grow the business, which was "amazing".
"Yes, I've got the opportunity, because of Buy from the Bush there's the money there to then seek out and work with other local creatives to create content," she said.
For Mrs Poulson, the turnaround is far-reaching.
"Barb this year is in a lot better place than last year," she said.
"I think most people are in a bit better place out here, because we've had some rain, some hope...
"Things are so green, it's so nice.
"A completely different Barb, looking forward and looking to the future, growing the business, expanding the business, locally and online."
The store owner said she hoped one day she may be able to have another employee in the store, so she could focus on the things she did best, including research and "getting back to the creative side of things".
"I'm hoping to create some interesting content and find interesting products that aren't everywhere," Mrs Poulson said.
In its first four months, Buy from the Bush helped generate $5 million in revenue for featured businesses, AlphaBeta analysis showed.