When friends Lucy Taylor and Lucy Samuels started a podcast to tell stories about ordinary people who had done extraordinary things, they thought it might get a listen from their family and friends.
But after the first episode of ExtraOrdinary Outback Stories dropped last week, the duo realised they had found a strong audience.
While both Ms Taylor and Ms Samuels have a background in media, this is their first foray into podcasts.
They did know each other well, but had met through a mutual friend. Then Ms Taylor needed a lift to a party.
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"We ended up just talking. I lost my job with Marie Clare due to coronavirus so I came home and both of us were kind of at a bit of a crossroads in our lives. We thought 'why not start up a regional media platform?', because we've watched it sink down," she said.
"After seven hours in the car we thought 'here we go, let's do something'."
Ms Samuels thought it would be something they had discussed but would never come off. Then she had a knock at the door.
"Luce rocked up at my door and went 'are we actually doing this?'."
They started recording in Goondiwindi in Queensland. The next day the borders shut so the team decided to focus on telling the stories of outback NSW.
"It's a good place to start because there are so many good stories to tell in the outback," Ms Samuels said.
"So many people want to share the stories of people they know who are amazing."
One of the biggest obstacles has been getting people who were "too humble" to talk about their feats, Ms Taylor said.
For both women, it's given them opportunity to see more of outback NSW.
"I'd never been as far out as Bourke and all of a sudden to get to White Cliffs and feel like you're in another country," Ms Taylor said.
With a more relaxed deadline than commercial media, she said she was enjoying being able to spend time in the towns they visited.
And thanks to her pilot's licence, Ms Samuels has an easy way for them to travel the state.
The stories have come from either their own connections, the public contacting them on social media or random people they've met along the way.
"Luce [Samuels] got one in White Cliffs because she rang the pub and was like 'can you tell me your best story?'. Publicans always know the best stories and the best storytellers," Ms Taylor said.
Despite some tantrums, doubts and a lot of learning, the podcasters are enjoying the experience.
"There's nothing like it. No one has done anything like it and I think it's important because regional Australia is 'in' at the moment. People are realising you can live out here and have a life and have a good lifestyle," Ms Samuels said.
Learn more or listen at: extraordinarymediaco.com.