The regional market will be the first push as Dubbo tourism gets back on its feet post coronavirus restrictions.
NSW Premier Gladys Berejiklian confirmed on Wednesday morning recreational regional travel within the state would be allowed from June 1.
Dubbo Regional Council Economic development and marketing manager Josie Howard said they have been working on a tiered strategy to get people back to Dubbo, and their first focus was Dubbo's drawing area.
"It's the regional market first," she said.
"Tourism Australia research is showing that people in the first instance want to get out and connect with their community. So for us its all about getting people back into Dubbo and talking to the people and the communities who use us as a service centre and reconnecting us with those links.
"Research is also showing us that people are looking for safe spaces to visit, and we are able to meet that requirement because we have that space.
"People want to get outdoors, get their families away from screens and get them outside, and interact with real and genuine communities.
"People also want to experience real Australia, so the family adventure market and pushing to those external metro areas is our second move."
Council's Plan Now, Adventure Later campaign was also taking in digital marketing, with analysis showing social media activity had increased by 60 per cent.
"People have had to use their digital devices at the moment, so we are using that as the base, and then we will start going out with target marketing.
While the Easter Long Weekend is usually the peak time for tourism in Dubbo, Ms Howard said the October Long Weekend is usually the second largest peak visitation period, so they would be working towards that.
"We want to get back into the holiday periods and make up for what we have lost this year. School holidays will be great too because we can provide for the family market."
She said she doesn't expect to see a big increase in visitors on the June Long Weekend, but does expect to see some, with the visiting friends and relatives markets on the target list.
"If we can have the tourism operations open by that point as well that would be good to see, because they had some great things prepped for Easter and that would give people a bit more momentum to come and visit."
"Our winter market really does depend on the weather though."
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