A collaborative effort by the Central West region's wedding planners and photographers is helping keep at least one Dubbo business afloat during the COVID-19 pandemic.
Amy and Simon Allen, the couple behind Simon and Amy Creative Co. have seen business take a sharp hit in recent months due to the many event cancellations as a result of COVID-19.
Despite the hardship however, the pair have seen work begin to return and are eager to show off the resilience of the Central West's wedding industry, with their company recently appearing in a cross-region video saluting the efforts of the area's businesses.
Amy Allen says the video was a very positive joint effort.
"I think the main thing we wanted to do with the video was remind people that when everything is back to normal, we're still here, we're still operating," Mrs Allen said.
"It was a boost for the wedding industry in the Central West, get through and make sure we're still going strong."
"We're still out here helping people plan out their weddings, even if that is in 2021, people are still getting ready and we're still there for them."
At the moment, their business hasn't seen much in the way of what they would normally expect, but easing restrictions have allowed them to expand at a very opportune time.
"Traditional, big weddings aren't happening at the moment, but we've been lucky enough to be part of a few elopements already, now we can have a few more guests at each event, which is nice, hopefully that trend will continue and we can do proper weddings," Mrs Allen said.
"Things are nice right now, it's been really good being able to shoot outdoors and we've been taking photos of a lot of families which is really, really nice, the kids are so excited to be back out and about."
Though the pickup in business is welcome, it's not without difficulty, as wedding planners and photographers across the Central West now have to juggle rescheduled events alongside weddings already planned for 2021.
"We've been giving our current couples priority and encouraging people who are getting married next year to get in sooner rather than later," Mrs Allen said.
"This is the perfect time to start planning and I think now is a really important time to be buying and supporting local."