Coronavirus has put some Buy from the Bush plans on hold but the online phenomenon that's attracted 227,000 Instagram followers is continuing to help regional communities chart a course through uncertain times.
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The movement recently invited bush businesses still capable of trading through the COVID-19 pandemic to keep using the hashtag and for anyone in isolation to share their "corona silver linings".
In the same social media post, Buy from the Bush founder Grace Brennan said she would be putting the phone "down for a sec" as she prepared to welcome a new baby and for that time she was handing over to fellow Warren district woman Millie Fisher.
"Mill's been working on Buy from the Bush from the start, has answered countless queries via [direct messages] and coordinated all sorts of projects on the side," Mrs Brennan said.
Speaking to the Daily Liberal, Mrs Fisher said like everyone else in the world, Buy from the Bush's plans had changed slightly because of coronavirus.
Talks to do some partnerships to help the movement stay sustainable and help its businesses in the long-term were on hold, but she remained hopeful the plans would be revisited.
"We have been told that it hasn't been cancelled completely, but for the time being quite rightly no one knows what the environment and the economy is going to be like when this is all over," Mrs Fisher said.
"They don't even know when it is going to be all over, so we have taken a step back."
Buy from the Bush swept on to social media in October to encourage metro shoppers to spend in drought-hit communities.
It captured hearts and followers and reported the businesses featured on its social pages collected $2.6 million of revenue flowing from its first six weeks.
Now the same retailers and artisans are dealing with coronavirus's upheaval of daily life and the economy, and those with shopfronts "are worried that they can't pay their staff, which is a huge stress," Mrs Fisher reports. But the Buy from the Bush experience had gone some way to gearing them up for the new challenge.
"At the beginning of the initiative a lot of them didn't have an online platform," Mrs Fisher said.
"Quite a few have moved over to having an e-commerce website, which is fantastic and that is very much something we encourage and we would like to support going into the future."
Mrs Fisher encouraged people to act as a community, even if physically isolated.
"If we can just help each other out a bit, hopefully we will come out on top, and that's not only bush retailers, but it's all industries and all of Australians trying to do what we can to help each other out," she said.
Meet Millie
A Buy from the Bush behind-the-scenes volunteer worker from the start, Millie Fisher is now becoming a face of the movement.
The mum of two is quick to say she's "not nearly as funny" as the Buy from the Bush founder.
"I definitely can't juggle as many balls as Grace either," she said.
But the pair share a love of their community and the conviction that city people do want to help their country cousins facing hardships.
"Like Grace, and this is sort of why I got on board in the first place, I am also from Sydney and knew there was a lot of support from my city friends for us out on the farm, and in drought-affected areas," Mrs Fisher said.
"They just didn't have any way to channel it really, so I knew that camaraderie between city and country hadn't been lost there, we just needed a way to channel it, which was another reason for starting Buy from the Bush.
"But yes, I am a Sydney girl, I fell in love with a farmer and moved out of the eastern suburbs of Sydney when I was 28 I think, and I had a stop-off in Breeza near Tamworth and now we are in Warren.
"With two, a three- and a two-year-old boy...
"My husband is actually a contract farmer, he is now extremely busy and I've got the boys at home and I'm trying to keep up the momentum of Buy from the Bush but wish me luck."