When heading past Apex Oval you can't miss it.
The sign at the front of Dubbo's major sporting facility is more than a motto, it goes a long way to describing the city.
'Insatiable appetite for sport'.
Most country towns are the same. Sport is something that brings people together.
But now, like most things, we have to do without it.
Sport, rightly, isn't the biggest concern currently and it's the correct move to modify or cancel so much of it as we work to slow the spread of the coronoavirus pandemic which has killed thousands around the world.
But missing out on that social interaction, whether it be running laps during footy pre-season, chatting in the slips on the cricket field or watching a family member run around the Nita McGrath netball courts brings it's own challenges.
It was something former Super Rugby champion Beau Robinson touched on earlier in the week when discussing the Dubbo Kangaroos and the 2020 season currently being on hold.
"Rugby is a hobby and the least of everyone's priorities but it's still an important aspect of people's lives, their health and their mindset," he said.
Virtually every competition in Dubbo has been at least postponed for the time being and things are likely to get worse before they get better.
In a city like this where sport is, largely, amateur that social interaction is often more important than the result to many people.
Gavin Weekes is someone involved in cricket, hockey, and soccer in Dubbo and also someone aware of his own mental health and that of those around him.
"For many it's an escape for troubles in their lives," he said of the impact sport can have.
"I've had ups and downs but sport has been a constant. It's always been an outlet no matter what is happening at home, at work, or just in the world.
"You can switch off for 70 minutes on the hockey field or a few hours on the cricket field and be around your mates."
And that's the big thing currently as people will be going without something that's always been taken for granted.
Even at the very highest level it's a concern.
ESPN in the USA reported just in the past few days the NBA was now studying the effects of social isolation on the mental health of its players, coaches and staffers.
Losing social networks of any kind can be a major cause of loneliness.
Reports completed prior to the coronavirus pandemic found one in four Australians feels lonely each week and those who are lonely have worse physical and mental health, and are more likely to suffer from depression.
The restrictions currently in place around isolation and travel make that even more likely.
"Everything about this is the opposite of what we normally speak about, we firmly believe in the importance of community and connection," Central West Lifeline Director Stephanie Robinson said this week.
"I can't highlight enough the importance of community still looking out for our vulnerable, it'll be easy for some people to slip through the cracks without very intentional, targeted connection.
"I think that's something to watch for."
And it's clear to see people are looking out for each other.
You've got to isolate but nothing stops you picking up the phone.Daniel Thornton
In Dubbo, where the coronavirus is yet to hit but precautions are being made, various people and groups in the community have been taking it on themselves to help out.
"You've got to isolate but nothing stops you picking up the phone," Daniel Thornton said.
Thornton is another who is set to be without weekly activity provided by sport as he is a Group 11 rugby league referee.
He's also someone who's not afraid of the stigma around mental health and has spoken about his own while acting as an advocate.
"I look forward to every Saturday and Sunday being on the field and seeing new faces. It's something to look forward to," he said.
And while a referee is a one-person job Thornton said the officials' team is a hugely supportive ones with the likes of Willy Barnes and Simon Hartas there for a talk or support.
That's one small group which is there for each other, and Josh Toole is doing it on a larger scale.
Toole has linked with the Macquarie Raiders for the 2020 season but since arriving in Dubbo he's been eager to start a men's group where activity and support is promoted.
The Strong Men group, the like of which Toole has run in another areas, is yet to come together as it's still being finalised but the organiser has been amazed by the support and eagerness of people to be involved in some capacity.
"It's not so much a focus on mental health but through activity and doing things together you let those conversations flow," Toole said.
"For me, it's something I need. I'm back in the Dubbo community and I've got some mates here but it's just needed as another option.
"It's another option rather going out and drinking or turning to substances."
The plan for the Strong Men group has been in place since the pandemic and it's likely to take on an even more important role now as cancellations and lockdowns become more common.
It's got a huge amount of room for growth with things like a women's group and other regional programs throughout the western area things Toole would like to see.
Toole isn't the only one promoting inclusiveness in the community.
One person who has done a huge amount of work in the field is Joe Williams.
A former professional rugby league player and boxer, Williams splits much of his time between Dubbo and Wagga now but travels around the country and globally through his work as an advocate for suicide prevention and mental health wellness.
A LiFE Award winner for his excellence in communities within the suicide prevention sector and a dual winner of the Australian Mental Health Prize, Williams has been keeping an eye on how society has been reacting to the ongoing pandemic and it's impact.
There's been some opposition and even anger in all communities across the country in relation to sporting matches or events being cancelled or certain locations being closed and Williams has warned against what that creates.
"These are unprecedented times and it's a learning curve for everyone," he said.
"I'm not sure anyone in my generation has been in a time where there's no footy on the weekend and sport is cancelled.
"It's tough and it's a moving process but all we can do in these times is be kind to each other.
"We saw the country come together two months ago with the fires and everyone collectively gathered around each other and now we see people fighting over toilet paper. Which one are we?
"Are we the compassionate, caring country we were five seconds ago or are we really this people?"
Support and care is what Williams wants from the community and he called for people to be innovate as they look for ways to interact or stay active.
"I'm meant to run this half marathon and Sydney marathon later in the year and I'm still going to run it [if it's cancelled]. I just won't run them in the actual marathon," he said.
"You might not be able to go to the gym but that doesn't mean you just lock yourself inside."
The message from all is the same.
The team might be gone for now but the support has to remain.
"You've just got to check on your mate. Pick up the phone and give them a ring, make that contact," Weekes said.
- Lifeline 13 11 14