The first the online community knew of it was a post to social media on October 16.
It was a logo that said "Buy from the Bush", on a new page of the same name.
With that one post, Grace Brennan of the Warren district launched a movement that would go on to deliver country stores a merry Christmas and hope for 2020.
The page achieved 10,000 likes on Facebook within five days.
It now has 188,000 followers on Instagram.
The Daily Liberal has been there to cover the extraordinary rise of Buy from the Bush and the successes it's shared with the Orana region.
- Buy from the Bush sparks sales for artist, attracts 25,000 followers
- Store in time 'as tough as it can get' gains sales, followers from campaign
- Buy from the Bush aims gain momentum with new campaign to reach Sydney shoppers
- Why Buy from the Bush founder is not wholly surprised by 'incredible' response
- Stores 'inundated' with new followers, gain customers from Buy from the Bush
- 'Band together': Photo shoot offer flows from Buy from the Bush
- 'I need four of me': Bush artist's works snapped up by buyers across Australia
- Why buy from the bush is its own kind of drought relief
- Buy from the Bush reaches new milestone, social media giant adds support
- Getaway: Page tempts city dwellers to stay, spend in the bush
- 'It resonated with me instantly': Avalon Beach woman buys from the bush
- In harmony: Country artist, city singer record Buy from the Bush song
- Bush parcel deliveries up, spirits soar as Sydneysiders buy regional for Christmas
- PayPal partners with Buy from the Bush to launch new gifting portal
- 'Christmas all come at once': Store posts 600 parcels in 10 days
- Buy from the Bush pop-up market to take rural makers to big city
- Toy farm makers head to city for pop-up market
- Hashtag is putting dollars in the bank for country retailers
- Visa backs Buy from the Bush in new campaign starring Dubbo business
- Bush buying fills Santa's sack in the lead up to Christmas
- 'We care': City shoppers buy from the bush to help drought-hit communities
- Post office licensees record second-strongest November on back of Buy from the Bush
- A change of fate: Buy from the Bush 'saves' Dubbo store from closure