Dubbo businesses and individuals have teamed up to donate more than 17,000 bottles of drinking water to firefighters at NSW's devastated south coast.
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Freight company Western Parcel Express (WPE) organised for the 10 pallets of tangible support to be transported for crews battling nightmare blazes for free.
It partnered with fellow Dubbo business Midwest Foods and Liquor Wholesale, which helped by providing the water at cost price.
WPE reports it received an "overwhelming" response, with other businesses and individuals jumping on board to make donations ranging from $50 to $500 towards the water.
On Friday its driver delivered the load of 17,280 bottles of water to the NSW Rural Fire Service base at Nowra.
It is planning to transport a second load on Monday, coordinating once more with the fire authority and also the Salvation Army.
WPE accountant Rick Copping said he and managing director Danielle Ritchie had been talking about how to help after fires ravaged coastal communities, claiming seven lives and razing whole towns. Their idea was to offer up their truck to deliver a load of bulk water.
Midwest Foods had also paid for one of the pallets, Mr Copping said.
"Then we came back and started making a few phone calls about who might be interested in buying a pallet of water or making some kind of monetary contribution," he said.
"We put it on Facebook and I rang some of our really good customers, a couple of our suppliers, and almost without exception, they were willing to jump on board."
Mr Copping said on Monday they would take another 12,000 bottles of water.
"We'll have to coordinate that through the firefighting guys, because the Salvation Army would like to get that water a bit further past Nowra, down towards Batemans Bay," he said.
Generous souls from Dubbo were pleased to help.
"The response has been overwhelming... and I think it's quite ironic that we're all sitting out here in the middle of dust and the drought and we're donating water to our friends down on the south coast," Mr Copping said.
"So there's a bit of a twist in there, isn't there, it's good old Aussie spirit at its best."