Shoppers chasing a Boxing Day sales bargain in Dubbo had plenty of room to move with no long queues or overcrowded aisles in the city's major and smaller retail outlets.
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Dubbo Chamber of Commerce president Matt Wright said the numbers were "probably down" a little on expected forecasts due to a combination of the ongoing drought crisis and the increase of online sales.
"Shops are struggling to attract the physical presence of people spending in their outlet, and perhaps a reason the numbers aren't as good as they have been in the past is the ongoing drought conditions," Mr Wright said.
"But, the strong presence of online Boxing Day sales has also made an impact and people tend to be doing an impulse buy through Boxing Day online sales instead, which have been strongly promoted through social media.
"Boxing Day sales come through the bigger chains typically.
"What happens is, you have the physical presence of the people, and the smaller retailers leverage off the numbers the bigger chains get.
"So, if we don't have those real numbers, the smaller retailers might struggle, which could see the entire Boxing Day landscape change in the future."
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Despite the less than overwhelming numbers of shoppers in Dubbo for Boxing Day, some retailers still saw a respectable amount of people coming through their doors, including those who wanted to spend money they had been gifted on Christmas Day.
Dubbo residents William and Jacob Hudson decided to check out the sales on the toys at Myer and said it was a good way for them to end their Christmas.
