A Dubbo family-owned business stars in a new campaign launched by global credit card giant Visa to remind Australians where they shop can have a positive impact on local communities.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
Saddler & Co features in the first of a series of commercials for #WhereYouShopMatters that went to air on national television on Thursday.
The campaign from the global payments technology company is an initiative to support Australian business.
Saddler & Co founders Bede and Jemima Aldridge share the story of how their business started in 2010 in the commercial.
"As a local small business, we are thankful for the opportunity to work with the team from Visa to show the joy of connecting with rural communities during the holiday season and beyond," Mrs Aldridge told the Daily Liberal.
"It is such a privilege to help raise awareness for the collective strength of regional businesses as evidenced by the impact of the Buy From the Bush campaign."
- READ ALSO: Orana JO chair welcomes 'capital' of region
The Visa campaign will officially start in early 2020, but the company reports it accelerated the launch in order to back Buy from the Bush, the social media phenomenon started by Grace Brennan as a way to promote businesses located in drought-hit areas.
"Small businesses provide employment to millions of Australians and are the backbone of the Australian economy," Visa group country manager for Australia, New Zealand and South Pacific Julian Potter said.
"We believe in using the power of Visa's network as a force for good, which is why we're excited to launch #WhereYouShopMatters with a campaign in support of Buy from the Bush."
From Tuesday, Visa and Buy from the Bush advertising started appearing in Sydney, Melbourne and Brisbane city centres encouraging shoppers to purchase their Christmas gifts from regional small businesses.
The campaign coincides with the launch of the Buy From The Bush online portal, connecting shoppers directly with businesses they might not otherwise know about.
It's another coup for Buy from the Bush, which started as a social media post by Mrs Brennan of the Warren district on October 16 and has gone on to attract more than 150,000 followers on Facebook.
I am thrilled to have Visa's support behind the Buy From The Bush campaign to extend the reach of our message.
- Buy from the Bush founder Grace Brennan
"I am thrilled to have Visa's support behind the Buy From The Bush campaign to extend the reach of our message," Mrs Brennan said.
"It's wonderful to see Visa backing beautiful and innovative businesses in rural communities facing drought.
"The power of corporate networks and community networks coming together for change is evidenced through a campaign like this."
Visa's #WhereYouShopMatters first launched in the United Kingdom in 2018 to support British high street merchants.
