When it comes to the rich and famous, we are constantly reading about the latest toys and accessories they purchase to live a life that is foreign to the average person. Think of private yachts owned by Steven Spielberg and Larry Page that feature a spa, movie theatre, gym and helipad.
Think of private jets owned by Oprah and Bill Gates that feature a spa, movie theatre, gym and helipad... OK, maybe not a helipad but you get the idea. The elite in society show off their wealth with their transport, clothing and handbags - but not their phones.
The phones used by the general population are typically identical to those used by people we see on the covers of magazines each week - apart from the diamond-encrusted case that costs the equivalent of the GDP of a small nation.
And that was never demonstrated more so than last week.
Rudy Giuliani is Donald Trump's personal lawyer and cybersecurity adviser.
Despite the obscene wealth and important position, not only does he use a normal, everyday iPhone, but he has trouble remembering his PIN! What does the US President's cybersecurity adviser do when he can't remember his PIN? He keeps trying different PINs until he disables his iPhone.
Next step? Visit the local Apple store and ask the teenager without any security clearance for some help. Just the same as the average iPhone user would do.
The Apple staff reset the phone and restored a backup from iCloud. This is a situation that I am sure Apple staff would see every day - not so much with cybersecurity advisers to the American President but for people walking in off the street.
The lesson from all of this? Be concerned about people in important positions who can't even remember a password? Well... probably... but the real lesson is to ensure that you have a backup of your smartphone.
I have an incredibly complicated practice in relation to backing up your mobile phone. I call it the KYT. Kick Yourself Theory. Imagine one day your phone slips out of your hand into an abyss. All data is gone. No contacts, no photos, no text messages. How hard do you kick yourself? If the answer is "very" then make sure you backup your phone on a regular basis.
Previously the method was to plug your phone into a PC and manually backup your device. Murphy's Law dictated that the day you lost your phone was the day before you were about to do the next backup! Today there are a variety of options to automate backup procedures to store your data in the cloud on a regular basis. Backup regularity is based on my KYT. If you lost a week of data is that OK? If so, then backup weekly. Would you kick yourself if you lost data from an hour ago? Then backup hourly. Most importantly, be aware of your backup scenario BEFORE you lose your data.
Tell me how often you perform a phone backup at email@example.com.