Three brothers, all former Dubbo College students, are melding their passion for music with their love of philanthropy.
Alex, Lachie and Harry van Dartel have started a brand new record label, 'Pup Productions', named after their grandfather Trevor McGill.
"When we were little the closest the grandkids could get to saying 'Pop' was 'Pup', so it stuck," Alex van Dartel said.
As part of their commitment to upholding their grandfather's values, the boys have committed to having all of the profits of their venture go to the less fortunate.
"We wanted to continue our grandfather's legacy and follow his advice to chase our passions, so we made a decision to combine two of the best parts of our childhood: Pup and music."
By streaming a track, coming to a gig or buying a Pup Productions shirt people will help empower those who are finding life difficult.Harry van Dartel
Youngest brother Harry, who is currently part of the Brumbies 7s team, says the boys' interest in music provided the perfect vector for their philanthropic message.
"Music is universal and it's more accessible than ever," Harry said.
"So, we decided we'd use our passion for music as a tool for good."
The fledgling recording label has already started work, providing assistance to Dubbo born artists Katie Thorne, who features on the label's debut release You Did This To Us and Belle Kerr, whose first tracks will be released later in the year.
The label took 18 months for the boys to establish and has already generated $1,200 for charitable causes, even before factoring in the launch of their debut single.
"We have big goals for Pup Productions and are determined to provide our artists with a professional platform to showcase their talents, while at the same time generating funds for people in need," Alex said.
Pup Productions are optimistic that they'll see a significant increase in funding generated for charitable causes, with most of the proceeds so far having been donated to Orange Sky Australia, a charity that works to provide the homeless with laundry and hygiene services.
"By streaming a track, coming to a gig or buying a Pup Productions shirt people will help empower those who are finding life difficult," Harry said.