THE NSW Nationals' decision to pull all its advertising from WIN following the announcement that four newsrooms would be shut, will mean a $250,000 loss in revenue for the broadcaster.
Journalists, camera operators and editors in Orange and three other regional newsrooms were give just nine days notice that their bureaus would shut for good on June 28.
The other newsrooms to close include: Albury, Wagga Wagga and Queensland's Wide Bay (which covers Hervey Bay and Bundaberg).
Following WIN's announcement, NSW Nationals state director Ross Cadell took to Twitter to confirm the party would "immediately cease" advertising with the broadcaster.
"In the first six months of this year we spent close to $3 million advertising on regional television in NSW, but as of this moment I have instructed our party to immediately cease all advertising with WIN TV until they reverse the decision," he said.
People need to realise that regional media is more connected to their audience than city media is. We'll work with our Parliamentary members on steps to help ensure regional news is more viable, including possible tax concessions.— NSW Nationals (@NSWNationals) June 20, 2019
The state election earlier this year might have resulted in higher than average spending by the NSW Nationals, but Australian Community Media understands the advertising cuts will still mean a $250,000 revenue loss for WIN during the next six months.
Mr Cadell said the party would always fight for more services for in regional areas.
"We believe in the important role journalism plays not only in our democracy but in our communities, bringing people together and keeping them informed," he said on social media.
Meanwhile, the Media Entertainment and Arts Alliance has urged MPs and community leaders to take a stand against the decline in local news.
Mr Cadell was not available for comment on Friday.
MP steps up in parliament in support of WIN staffers
Cootamundra MP Steph Cooke told the NSW Parliament that she "stands with journos, editors and cammos from WIN News Central West and WIN News Riverina.
VIDEO: Watch Steph Cooke's full speech
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