Les "Chippa" Chant expects delivery of a new ride costing $3.5 million in February next year.
He is the face of the modern showman who mixes big business with life on the road.
Twenty trucks have brought his numerous rides to Dubbo for the 146th Regional Australia Bank Dubbo Show, where he is ready to help families make memories.
"It's a way of life but it's also a business," he said.
Mr Chant has never missed a Dubbo show.
Named after his father and grandfather, who lived in Dubbo, he is happily filling their big showman boots.
"I'm 42 years old and I've been a showman my whole life," he said.
"I've got a beautiful home in Melbourne and property but I prefer to be out on the road doing what we do."
The father of five reports of members of the Showmens Guild of Australasia investing heavily in their rides while others opt to "live week by week".
"Some people choose to do it just as a way of life and they live week by week and enjoy the campfire and a few beers and a barbecue and they just get by," Mr Chant said.
"But other people try to do it in a bigger way. I've got kids in boarding schools and private schools. I have to have more rides because I've got bigger bills to pay."
Mr Chant said irrespective of incomes, the showmen stuck together.
"We all grew up together and although we have our differences like in any community, when push comes to shove and there's a problem we all help each other," he said.
Business aside, showmen thrived on "seeing kids enjoying themselves", Mr Chant said.
"We're here to create fun and make memories for families," he said.
About 300 adults and children have settled into Dubbo Showground for the three-day show starting Friday.
Their accommodation includes custom-built mobile homes with modern conveniences.
"We have a travelling school," Mr Chant said.
"All the show children in Australia are actually registered with the Dubbo School of Distance Education."
The showmen will use Dubbo as a base when participating in other shows in the region.
They are also spending money in the city. "We get a lot of maintenance done in Dubbo," Mr Chant said.