Susie Rowley's buzz in life has been "selling beautiful things to people who really appreciate it" but she's taking her next step without regret.
After 13 years in business at Dubbo, Mrs Rowley has announced one-of-a-kind The Swish Gallery will close in June.
The trove of jewellery, accessories, homewares and other distinctive items in Talbragar Street has drawn shoppers from across the region.
Mrs Rowley is closing after some deliberation, but is ready to embrace a new chapter in her life - and will remain in Dubbo.
More freedom to visit aged parents who live in another town was a big factor in her decision, she said.
Opening in 2006, Mrs Rowley aimed to fill The Swish Gallery with beautiful pieces, and she said a highlight had been the response from customers.
"You know, mums come in with daughters for formals and things like that, and it's just nice seeing people get excited about a nice pair of earrings or a nice bag or whatever," she said.
"I suppose I wanted to surround myself with things I would be really happy to get if I was given them.
"It wasn't a particularly high-end, expensive store, but it wasn't a cheap shop either, it was really my personality, I must admit."
... it was really my personality, I must admit.The Swish Gallery owner Susie Rowley
Mrs Rowley announced her decision on Thursday on social media, prompting a stream of messages from people "saying really nice things".
The soon-to-be "free agent" plans to work part-time, but is "looking for a bit more freedom" than the shop that opens five and a half days a week can offer.
Mrs Rowley has played numerous roles in Dubbo Theatre Company productions in the past and says that's not going to change.
"No, no, very keen to stick with that," she said.
I've loved my little shop, I have, I've loved it, but I need to leave it while I still love it.Susie Rowley
In the lead-up to the store's closure on June 28, shoppers will find the same warm welcome as always.
"I'm happy for anyone and everyone to call in and say hi, they don't have to buy anything, they can just say hi," Mrs Rowley said.
The store owner thanked her "absolutely fantastic staff" from the past 13 years and her customers.
"[I'm] just thanking everyone for their patronage, really appreciate it, and I've loved my little shop, I have, I've loved it, but I need to leave it while I still love it," Mrs Rowley said.
Would you like more Dubbo and regional news?
You can now receive updates straight to your inbox from the Daily Liberal. To make sure you're up to date with all the news, sign up to our free or subscriber only newsletters below: