Founded by Alex Andrews, Get Hairy February encourages women to challenge what is expected of them and their body hair.

“Get Hairy is about taking one month just to think about something you normally do without question. Every experience is unique but we want to challenge a social norm and expectation,” Ms Andrews said.

Ms Andrews said 95 per cent of women shaved their body hair. She did too until one day she decided to stop shaving under her arms.

“I thought ‘this could be interesting. I’ve never seen my underarm hair’. It changed how I felt about my body,” she said.

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The money raised from those taking part will go to the Full Stop Foundation, which funds crisis counsellors for women who have experienced sexual assault or domestic violence, and Empowered Together, which runs consent workshops in high schools.

However, Ms Andrews said fundraising wasn’t an essential part of the month, nor was showing off body hair.

She said everyone could have their own experience, even if that meant raising no money, wearing long pants and just having a few conversations about beauty standards.

“It’s all about bringing joy, having fun and challenging Westernised social standards,” Ms Andrews said.

More information is available on the Get Hairy February website.