The Australian battery manufacturer used its annual National Field Sales Conference and a charity day to rally for our farmers.

After sharing stories of farmers doing it tough it took little convincing for delegates to dig deep at an auction for a footy jersey and to get the National Sales Manager to do a haka – all the while raising $11,000 for drought relief.

Century Customer Service Manager for Australia and New Zealand Jay Norman said the money would now be sent to the Dubbo Rotary Club for them to distribute.

“We know the Dubbo Rotary Club has been working closely, at ground level, with many farmers,” Mr Norman said.

“It was a unanimous decision to send the money to an area that needed it most.

“Our agents service our regional network and while we could support them with supplying batteries to farmers what they really needed was feed.

“We know how hard it is to stand and fight. Australia manufacturing has taken a beating with business after business closing their doors. We are the last Australian battery manufacturer still standing. We won’t walk away from keeping jobs in Australia and we know the farmers cannot walk away. So we wanted to do our bit to help. It wasn’t hard at all to rally everyone.”